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WELCOME TO MIRRIM

Helping People
and Organizations
See Themselves Clearly and Grow with Evidence

MIRRIM helps people and organizations see themselves clearly and grow with evidence—because reflection is where growth begins. Through IRIS, our behavioral science framework, we make growth visible and measurable, helping individuals and teams evolve with clarity, confidence, and purpose.

Helping People and Organizations
See Themselves Clearly and Grow with Evidence.

Minimalist turquoise watercolor gradient resembling a calm ocean horizon
WELCOME TO MIRRIM

Helping People
and Organizations
See Themselves Clearly and Grow with Evidence

MIRRIM helps people and organizations see themselves clearly and grow with evidence—because reflection is where growth begins. Through IRIS, our behavioral science framework, we make growth visible and measurable, helping individuals and teams evolve with clarity, confidence, and purpose.

Helping People and Organizations
See Themselves Clearly and Grow with Evidence.

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What We Do

Growth Begins with Reflection

Through IRIS, our innovative platform, we support coaches and organizations with tools to guide others toward success, collaborating, not competing, to help people become who they’re meant to be.

At MIRRIM, we believe people grow best when they see themselves clearly, and kindly. We foster personal and professional development by equipping individuals, teams, and coaches with insights that empower meaningful transformation from the inside out.

At MIRRIM, we believe people grow best when they see themselves clearly and kindly. We foster meaningful transformation from the inside out, equipping individuals, teams, and coaches with insight that drives lasting development.

Organizations

Build culture and align teams with measurable results.

Coaches

Equip your practice with IRIS, a proven tool for unlocking client growth.

Individuals

Gain clarity and momentum with expert coaching grounded in behavioral science.

Through IRIS, our behavioral-science platform, we help coaches and organizations use reflection as a tool for measurable growth. Our work is collaborative, not competitive, focused on helping people become who they’re meant to be.

Trusted by top organizations worldwide.

Trusted by coaching organizations worldwide.

AWARENESS

The Challenge We Solve

Growth often feels unclear. Blind spots go unnoticed, coaching can feel subjective, and organizational culture drifts. Without clarity, meaningful progress is difficult to measure, and harder to sustain.

Growth often feels unclear. Blind spots go unnoticed, coaching can feel subjective, and organizational culture drifts. Without clarity, meaningful progress is difficult to measure, and harder to sustain.

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REFLECTION REVEALS
THE PATH FORWARD.
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Our
Solution

MIRRIM combines behavioral science, kindness, and measurement. Through IRIS, we map growth across 100+ behaviors and mindsets, then partner with you through coaching to turn insight into action.

GROWTH
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Insight backed by data. Growth guided by kindness.

Real Growth,
Measured and Remembered

MIRRIM brings measurable clarity to human growth. Our behavioral-science approach helps individuals, teams, and coaches achieve real, lasting results—and we have the data to prove it.

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15

+
YEARS
Advancing

15+ years advancing measurable growth through behavioral science (founded 2007, refined through IRIS 3.0)

100

%

Recommendations

100% of past clients recommend MIRRIM coaching (post-engagement surveys)

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90

%
+
Improvement

90%+ of leaders reach or exceed their behavioral development goals (measured 2020–2025)

200

+
Trained and Certified

200+ coaches trained and certified in the IRIS framework

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1M

+
IRIS Surveys Completed

1,000,000+ IRIS surveys completed, tracking growth across 100+ behaviors and mindsets

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These numbers tell one story; 
our clients tell the rest. Each reflects the kind of measurable, human growth MIRRIM was built to make possible.

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What Our Clients
Think About MIRRIM

Real transformations from our behavioral science approach.

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“I full-heartedly recommend Michael, and I know that whoever hires him or is lucky enough to work with him, like me, they will have their lives completely transformed.”

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Pablo Giacopelli

The Zone Space

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CASE STUDIES
See What’s Possible with MIRRIM
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Start Your 
Growth Journey Today.

Start Your 
Growth Journey Today.

“Susan’s ability to empathize helped me recognize issues I couldn’t see myself. The process gave me practical tools to communicate in ways that build stronger partnerships and relationships. Change takes time, but I’m very happy with the results."

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Director of Finance, CU Anschutz Medical Campus

“Susan helped me navigate the shift from COO to CEO with clarity and confidence. The coaching process grounded my leadership in purpose and focus.”

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Katie Parker

CEO, Humane Colorado

"Susan is an exceptional coach who helped me grow in targeted professional areas, navigate complex challenges with colleagues, and achieve meaningful personal and organizational goals. Her approach is insightful, compassionate, and deeply effective — blending empathy with accountability in a way that brings out your best. I loved working with her and would highly recommend her to any leader or team seeking to grow with clarity and confidence.”

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Carli Franks

Chief of Staff & VP of Operations

“Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation.” 

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Ralph Boardman

President, Tax & Financial Strategies

“Coaching with Susan, and using her IRIS tool, has been an encouraging and insightful experience. I was hesitant to work with a coach at first, but I’m really glad I said yes. It’s helping me show up more intentionally as a leader, especially during a time of big transitions. I’ve appreciated having a space to reflect, get honest, and stretch my thinking - and someone helping me push myself to do so. The process feels both strategic and deeply personal, like I’m building new muscles while reconnecting with my core values and strengths. I’m still going through it and already seeing shifts in how I lead and how my team responds. I feel like I have a new ally in my career path, and life, at a time I need it even if I didn't realize. I'm grateful for Susan's support.”

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Katie Parker

CEO, Humane Colorado

“Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation.” 

Portrait of women wearing a yellow shirt smiling against a plain white background
Ralph Boardman

President, Tax & Financial Strategies

"Working with Susan gave me language and clarity around growth that I’d been circling for years. She helped me see patterns with compassion, not criticism, and translate those insights into everyday leadership. Our team is stronger—and I’m steadier—because of that process.”

Professional man in a business suit smiling confidently against a green background, representing leadership and corporate expertise
Ralph Boardman

President, Tax & Financial Strategies

“Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation.” 

Portrait of women wearing a yellow shirt smiling against a plain white background
Ralph Boardman

President, Tax & Financial Strategies

“Coaching with Susan, and using her IRIS tool, has been an encouraging and insightful experience. I was hesitant to work with a coach at first, but I’m really glad I said yes. It’s helping me show up more intentionally as a leader, especially during a time of big transitions. I’ve appreciated having a space to reflect, get honest, and stretch my thinking - and someone helping me push myself to do so. The process feels both strategic and deeply personal, like I’m building new muscles while reconnecting with my core values and strengths. I’m still going through it and already seeing shifts in how I lead and how my team responds. I feel like I have a new ally in my career path, and life, at a time I need it even if I didn't realize. I'm grateful for Susan's support.”

katie-parker.jpg

CEO, Humane Colorado

“Susan’s ability to empathize helped me recognize issues I couldn’t see myself. The process gave me practical tools to communicate in ways that build stronger partnerships and relationships. Change takes time, but I’m very happy with the results."

Charles-Hickey-.png
Charles Hickey

Director of Finance, CU Anschutz Medical Campus

"Susan is an exceptional coach who helped me grow in targeted professional areas, navigate complex challenges with colleagues, and achieve meaningful personal and organizational goals. Her approach is insightful, compassionate, and deeply effective — blending empathy with accountability in a way that brings out your best. I loved working with her and would highly recommend her to any leader or team seeking to grow with clarity and confidence.”

Smiling businesswoman outdoors in a professional blazer, symbolizing confidence, professionalism, and career growth
Carli Franks

Chief of Staff & VP of Operations

“Susan doesn’t just coach, you think differently after working with her. She helps you see what’s really happening beneath the surface and turns that awareness into practical, lasting change. Her questions cut through noise with warmth and precision. Every leader should be this well challenged.”

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Ralph Boardman

President, Tax & Financial Strategies

FAQ

Common questions about our behavioral science coaching and growth services.

  • It’s coaching grounded in how people actually grow and change. At MIRRIM, we use the IRIS framework to translate decades of behavioral research into practical insight, helping you understand what drives your choices, strengthens your relationships, and fuels real progress.

  • Leaders, coaches, and mission-driven teams who want measurable growth. Whether you’re developing your leadership, guiding others, or shaping culture, MIRRIM helps you bring focus, and evidence, to that growth.

  • IRIS (Interpersonal Readiness & Improvement Suite) is MIRRIM’s proprietary behavioral assessment. It measures more than 100 attributes tied to well-being, relationships, and performance, giving a clear starting point for coaching and a reliable way to track growth.

  • For individuals, most coaching partnerships run about six months, long enough to build momentum and see meaningful change. When we work with teams or organizations, the engagement may be shorter and more concentrated, such as two half-day workshops or a focused series designed around specific outcomes.

  • Yes. IRIS is grounded in decades of behavioral-science research and validated psychometrics. Its insights are both data-driven and practical, giving you confidence that growth is measurable and real.

  • Absolutely. We coach executives, guide leadership teams, and help organizations use IRIS to strengthen culture, performance, and collaboration.

  • Yes. MIRRIM works with clients around the world through virtual sessions, online dashboards, and digital resources that make growth visible and accessible anywhere.

  • Yes. MIRRIM offers a full IRIS Coach Training pathway that equips professional coaches to interpret IRIS results and integrate the framework into their practice.

  • Completely. All IRIS data and coaching sessions are private and used solely for developmental purposes.

  • We blend empathy with evidence. Founded by Susan and Michael Simpson, MIRRIM turns reflection into measurable progress through kind mirrors, practical tools, and the friendly science behind human growth.

  • Schedule a discovery call by clicking this link. We’ll explore your goals, explain how MIRRIM and IRIS work, and help you find the right path to measurable growth.

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Still have questions?

Our team is ready to provide personalized guidance and insights.

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What We Do

Reflect Your Best Self!

Ready to see what’s possible? Start your journey with us today.
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